In today's auto market, customers are getting more and more focused on getting a reliable vehicle. It would seem that the days of getting a new car every three to five years are gone (at least for the majority of the population), so quality studies and surveys about different vehicles are proving to be crucial in buyers' decisions. And that's good news for Ford because a recent study by J.D. Power and Associates marks the current lineup of Ford, Lincoln, and Mercury vehicles as one of the best ever.
The 2009 Ford Flex Was A Segment Leader In The Survey read more »
For many years, General Motors has been the number one auto manufacturer in the United States with a market share of about 20%. And for the past decade, Ford's market share was shrinking, even though their F-150 has been the best-selling vehicle in America for the past few years running. This was not a reflection on the quality of vehicles from either company, but rather a result of scale. General Motors had a massive brand lineup and a larger dealer and advertising network than Ford, allowing them to move more cars off the lots. With the GM bankruptcy and Ford's recent strong sales, though, that all looks to be changing.
The Best-Selling Vehicle In America read more »
Facebook, Twitter, YouTube, and other such websites are seen as the future of online social interaction. After all, why engage in a prolonged, deep conversation when you can just hop on Twitter, type out a 140 character message. (That previous sentence was 123 characters). Okay, I'm showing my bias now, but anyway, the online social media phenomenon has not gone unnoticed by Ford, and they've launched the Fiesta Movement, a way to promote their new Fiesta model through these media. And it's working pretty well; over the course of the past three months, they've racked up 1.8 million views on YouTube, over 270,000 photo views on Flickr (one of those was me, finding the pictures below), and 1.8 million Twitter impressions.
One of the "Fiesta Movement Agents" from Seattle read more »
Sales figures for the month of June have been released and, unsurprisingly, the Ford Motor Company has yet again increased their market share. Between the Ford, Lincoln, and Mercury brands, the company sold a total of 148,153 vehicles in June, representing a drop of 11% versus the sales numbers from June 2008. This decrease is currently the lowest reported drop of all major automakers. You know the economy is in rough shape when having the smallest sales drop makes you the best, but that's just the way it is. read more »
In celebration of the Fourth of July, Roush Performance released some figures about just where the parts for their 2010 Roush Mustang come from. The Mustang isn't entirely American made, but it does clock in at 86%, which, if you consider the growing trend towards globalization in the past few decades, is an incredibly high number. And, that 86% includes all of the stock Ford Mustang parts and the modifications made by Roush.
2010 Roush Mustang 427R read more »